The purpose of this procurement is to establish a modern, user-friendly, and flexible ticketing system that provides the public with a seamless experience from purchase to entry, while at the same time streamlining internal work processes at Nationaltheatret. The system shall support all sales and distribution channels, be compatible with relevant platforms, and integrate with other systems (website, CRM, finance, and marketing). The solution shall ensure high availability, reliable data quality, and compliance with applicable requirements for universal design, data protection, and security.Hovedtrekkene i prosedyrenThe purpose of this procurement is to establish a modern, user-friendly, and flexible ticketing system that provides the public with a seamless experience from purchase to entry, while at the same time streamlining internal work processes at the National Theatre. The system shall support all sales and distribution channels, be compatible with relevant platforms, and integrate with other systems (website, CRM, finance, and marketing). The solution shall ensure high availability, reliable data quality, and compliance with applicable requirements for universal design, data protection, and security. The solution must support Nationaltheatret’s entire operation, including:Multiple venues and performance spaces with varying seat maps and pricing structures.
Sales through box office, call center, website, and third-party distributors.
Both single ticket sales and subscription/season ticket models.
High seasonal peaks (e.g., ticket launches).
Access for a large number of end-users, box office staff, administrators, and marketing personnel.
The Customer will perform certain configuration and day-to-day administrative tasks internally, while expecting the Supplier to provide expert consultancy for implementation, integrations, and future upgrades.
The Supplier shall provide a system that, at a minimum, covers the following functional areas:Ticket sales (single, group, and subscription models)Seat management and dynamic pricingCRM functionality with purchase history and segmentationIntegration with marketing tools and newsletter solutionsReporting and analytics (sales, audience, financial, demographic)Support for universal design and accessibility standards